خبرگزاری آیصد (جدیدترین و جذاب ترین اخبار ایران و جهان)

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Social Advertising
Paid advertising will become the new norm for social media. Marketers will shift to a paid social strategy to ensure content is reaching their fans. In 2014, we saw the rate for social ads on Facebook increase by 54%, and saw other players testing the waters with beta ad programs. Pinterest recently announced it’s expanding its promoted pins to all advertisers, and Instagram is likely to follow. 

CRM & Personalization

Personalization is making its way into about every
form of digital marketing and in 2015, brands will focus even more on messaging
and personalization as consumers expect the ads they see to be relevant across
all channels. In fact, 78% of consumers express a desire for some kind of
content personalization. Our
clients will be looking to build deeper connections with their customers,
investing more heavily in customer relationship management (CRM), email
marketing, automation, and segmentation. By the end of 2015, consumers
will expect targeted messaging, personalized to their individual situation

Mobile Marketing | It's Going to Be Huge

"Smartphones and tablets are taking over," says GMR Marketing's senior vice president, Bryan Rasch. "As we get past more than fifty percent of people having smartphones, we're getting into the meat of consumerism, in which people will have a device that allows them to have a richer engagement with content. This presents lots of opportunities for retailers to introduce a full-blown mobile program."